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Our product developers are true professionals with years of experience. They have all had careers in the catering industry, so they know what it takes. This allows them to come up with optimal solutions for chefs, pâtissiers and pastry chefs. Tomorrow’s innovations are created today in our in-house test bakery.

Ever since the invention of the Zwieback rusk over 140 years ago, the Hug family has maintained a high level of investment. Numerous innovations have been added to the company’s portfolio over the years. Today, the wide range of Food Service products includes everything from numerous prêt-à-garnir products to ready-to-eat convenience items. You can count on HUG to come up with new ideas on a regular basis in the future too, thanks to professional innovation management.
“When it comes to sustainability, we think beyond packaging. As a result, production at the new backhaus in Malters will be CO2-neutral from 2022.”

In keeping with the family promise, HUG remains in constant dialog with packaging suppliers, permanently challenging them to search for improved packaging solutions. The aim is to conserve the world’s limited resources whilst ensuring the quality and safety of our products. Our tartelette blister packs are already made of up to 100% recycled PET.